RAPID DEPLOYMENT INITIATIVE

The spectacle of retail is a driving force of economic growth, especially in recovery situations.  In projects ranging from urban mall settings to prefabricated pop-up retail following Katrina, from ideas for abandoned industrial space to proposals for the restoration of failing strip malls, unabridged designs unique and joyful installations for exchange.

Retail Deployment Initiative was a design collaboration between unabridged, IDEO and David Rockwell, with support from Metropolis Magazine.  Quick response, community-centered retail and information exchange was critical after the storm, and a sustainable kit of parts was developed for New Orleans and other disaster-stricken communities.

PROJECT DETAILS

Not Built

Program: 10,000 prefabricated pop-up retail.

Project Team:

unabridged Architecture, Architect

David Rockwell, Retail

IDEO, Research and Graphics